If you have used Facebook or Twitter for any length of time you may have noticed the phenomena of people posting pictures of their food. Why they do this, I don’t actually know. And the reactions other social networkers have to this habit seems to be love it or hate it. However you may feel…
The great thing about Internet Marketing is that it is measurable. In years past businesses would spend money on billboards, magazine ads, radio spots, etc. and hope they saw an increase in sales. The only way to measure action taken specifically because of the ad was to add a “mention this ad for a discount”…
Compared to Google and other online ad networks, Facebook ads are a fantastic bargain. Unlike many other online advertising opportunities, Facebook offers unprecedented demographic controls, allowing advertisers to show their ads to the most qualified prospects on the site. Best of all, budget controls paired with analytics that are updated in real time mean businesses…
Every day the average internet user watches about an hour of video online. And the introduction of Vine – Twitter’s six second video service – makes it easier than ever. While short, many companies have found the six second format is perfect for a product tease or to show off how simple it is to…
Here is an easy tip that anyone can use to get more mileage out of Facebook. It will only take a minute or two to implement. What is the best way for clients or potential clients to reach you? Whether it is by phone or email, that information should be front and center on your page.…
Studies have shown — and Google, Yahoo and Bing have all confirmed — that fresh, relevant content can improve search engine rankings and help maintain rankings that are already high. In fact, Google has made it crystal clear that relevant, useful content is what now wins rankings. How do you generate quality content to keep your site…
Facebook is a great way to build brand awareness – if people see your business’ page. One way to make sure more eyes get to your posts is by using pictures. Whether the photo came from another website (with attribution) a project you’re working on, or is a snap of your favorite meal, pictures capture…
While there is no universal answer to how often you should post fresh content, there are two key things to consider: consistency and value. For example: if you only update your blog once a month, but your customers know that by a certain date there will be new content, they will check in around that…
In addition to the local search marketing campaigns from Google and Yahoo, multi-vender web stores like Etsy and eBay allow shoppers to look for sellers in their cities and zip codes. Adding links to these stores to your website and social media profiles can make it that much easier for people to “shop local” either…
Many business people consider Facebook, Twitter, even a blog as time spent “playing.” This point of view ignores what a powerful tool web content – every blog post, Facebook update or tweet – can be in attracting new clients and projects. Informative, non-promotional content sets businesses apart as experts in their fields and often makes…