The great thing about Internet Marketing is that it is measurable. In years past businesses would spend money on billboards, magazine ads, radio spots, etc. and hope they saw an increase in sales. The only way to measure action taken specifically because of the ad was to add a “mention this ad for a discount”…
Compared to Google and other online ad networks, Facebook ads are a fantastic bargain. Unlike many other online advertising opportunities, Facebook offers unprecedented demographic controls, allowing advertisers to show their ads to the most qualified prospects on the site. Best of all, budget controls paired with analytics that are updated in real time mean businesses…
In addition to the local search marketing campaigns from Google and Yahoo, multi-vender web stores like Etsy and eBay allow shoppers to look for sellers in their cities and zip codes. Adding links to these stores to your website and social media profiles can make it that much easier for people to “shop local” either…