Every day the average internet user watches about an hour of video online. And the introduction of Vine – Twitter’s six second video service – makes it easier than ever. While short, many companies have found the six second format is perfect for a product tease or to show off how simple it is to use a product.

You can do the same thing and you don’t need fancy recorders or expensive editing software. The camera in your phone can do the trick and YouTube has free video editing tools. When a picture won’t tell the whole story, try a short video. Sometimes a few seconds is all you need.